Optimize our website to be popular in searching, browsing is an objective to flood a website with natural traffic. Traffic that come free from internet surfers, through browsing, google, yahoo or any other search engine. If a website listed in top front pages it most likely get more traffic from internet browser which expose our offers in the website. After so many years search engines change their algorithms continuously allowing them to improve their search results.
Writing approach must have an objective of maximizing the positions of our website and improving convertion rate. This can be achieve by correctly formatting the pages and using an effective content with well structured sentences and with a focus on driving the internet surfers to visit our website.
To achieve this some topics must be in place, such as:-
Keywords research: We have to examine the exact combination of keywords that internet surfers key-in in search engines. By doing the this the result of analysis will allow us to identify important keywords based on the geographic location of our clients products (place, city, country, neighbourhood) or other factors (local calendar, events, special offers, exhibitions) that could generate demand to our website. We have to develop a keyword list based on competitivity and the traffic volume that they can generate.
Copywriting, creation of title and meta tag: once we have developed the keywords list, we focus on the creation of optimized content, title and meta tag. We focus on 3 keywords for each webpage;
Search engine submission: the website will be submitted to all the main search engines to ensure that we can obtain a good optimization and the search engine will receive all the content updates;
Monitoring and tracking of rankings: we track the positions of search engines results for all the main search engines (google, yahoo, msn). The report will allow you to check your current and previous position for all the major keywords;
Keyword and content management: Keywords and content will be updated based on the changes of the mathematical algorithms of the search engines. In addition we monitor the demand changes and we adapt the campaigns based on new trends;
Link popularity: we help to analyse and to improve the link popularity (index taking in consideration the quality and the quantity of links). The link popularity is a very important factor that influences your ranking in the main search engines. The increase of strategic linking will allow you to increase the link popularity and therefore your search engine ranking -7130
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